Lauren Rebekah, MBA, OMCP
ECOMMERCE & DIGITAL MARKETING EXECUTIVE
Lauren, a leader and executive within a global company, specializes in the study of social psychology and leadership dynamics in the workplace. Lauren is also a certified Neuro marketer from University of Pennsylvania Executive Program with nearly two decades of eCommerce, Sales & Marketing experience specializing in Neuromarketing and Consumer Psychology. I bring a wealth of expertise to drive strategic success across diverse industries including beauty & wellness, consumer electronics, fashion and healthcare. I have a proven track record of driving quadruple digit growth, establishing innovative programs and building world-class marketing teams.
I excel in dynamic, high-pressure environments. As a leader, I have successfully generated millions in online revenue and effectively managed substantial digital advertising budgets across diverse channels. My track record consistently surpasses both departmental and company-wide goals, often exceeding targets by over 500%.
With expertise in executing digital, brand, web, and departmental transformations, I possess a unique ability to identify innovative approaches for effectively communicating the benefits and outcomes of products and services to consumers in a relatable manner.
I have an extensive background in Neuromarketing and Consumer Psychology. I have cultivated a deep understanding of how consumers think, feel, and make decisions which has led me to driving significant growth for companies. This expertise enables me to develop highly effective marketing strategies that resonate with target audiences on a subconscious level, resulting in enhanced brand engagement, increased customer loyalty and significant bottom line growth.
I bring poise and authority to every aspect of my work. From delivering compelling board presentations to conducting impactful team coaching sessions and navigating vendor negotiations, I excel in conveying complex concepts and strategies with clarity and influence.
Nurturing talent and cultivating world-class teams is a cornerstone of my leadership approach. I believe in empowering individuals to reach their full potential, fostering collaboration, and creating an environment that encourages innovation and excellence. Further, I am a Certified Professional Life & Career Coach which I have used to strengthen team dynamics and inspire my team to surpass expectations and achieve remarkable outcomes.
In the ever-evolving digital landscape, I leverage the latest advances in Neuromarketing and Consumer Psychology and AI to create highly effective digital marketing strategies. By tapping into the subconscious motivations of consumers, I craft campaigns that drive brand awareness, engage customers on a deep emotional level, and deliver tangible business results this is what I like to call The Modern Marketing Approach or Marketing 3.0! For example, driving demand through scarcity, tapping into consumes five senses, aspirational campaigns and behavioral science content. My specialization in Neuromarketing and Consumer Psychology equips me with the knowledge and skills to stay ahead of the curve in a rapidly changing marketplace. By combining data-driven insights with a deep understanding of human behavior, I ensure that my strategies are both scientifically grounded and forward-thinking.
Additionally, I am a Licensed Online Marketing Certified Professional (OMCP), which is among the highest regarded certifications in the digital marketing field. I have also successful completed the Duke Digital Media & Marketing Program and have achieved this certification from Duke University (DMCA). I earned a Bachelor of Science Degree in Finance and Master of Business Administration (MBA) from Philadelphia University. I have specialized expertise in Consumer Neuroscience & Neuromarketing and have achieved a certification in Consumer Neuroscience & Neuromarketing from University of Pennsylvania Wharton Executive Program, as well as an Artificial Intelligence (AI) Certification. I am fascinated with the opportunities that technology provides to drive growth and improve the company bottom-line.