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Skills

I am currently Associate Vice President of Digital & eCommerce. Recognized for my ability to implement, and execute complex solutions while exceeding expectations and revenue targets. I’m an integrated marketing and eCommerce expert across the full customer journey and have worked with companies across several industries including Beauty & Wellness, Healthcare, Technology and Fashion.

I have worked for both private and public companies such as: Pep Boys Auto, Cancer Treatment Centers of America (CTCA), TigerDirect, Forman Mills, Inc.

Skills Summary

  • Neuromarketing testing & techniques
  • Artificial Intelligence (AI) (Advanced skills in AI prompt writing)
  • Full Digital & Marketing Strategy
  • Project Management & Prioritization
  • Google Ads Landing pages
  • Online Search & Reputation (SEO)
  • Team Development & Alignment
  • Social Media Management & Growth
  • Website & Application Development
  • Email Marketing
  • Website Accessibility & Compliance
  • Customer First Marketing Approach
  • Complex Product Marketing
  • Lead Generation (PPC, Facebook & Snapchat, TikTok ads)

Neuromarketing

  • In-depth understanding of consumer behavior, decision-making processes, and psychological factors that influence purchasing decisions
  • Deep understanding of applying principles of Neuroscience to marketing strategies, including an understanding of how the brain processes information and responds to marketing stimuli
  • Skilled in crafting persuasive messages and utilizing psychological triggers to influence consumer perception, emotions, and buying behavior
  • Expert in analyzing emotional responses and motivations through various research methods, such as consumer surveys, focus groups, heatmapping and neuroimaging
  • Able to interpret neuroimaging data, such as fMRI or EEG, to uncover insights into consumer preferences, attention, and engagement and convert that data into actionable strategies for bottom line growth
  • Utilize Neuromarketing techniques to assess and optimize brand perception, including measuring brand associations, recognition, and emotional connections
  • Knowledgeable in leveraging sensory cues, such as visual, auditory, and olfactory stimuli, to create immersive and engaging brand experiences and loyalty programs
  • A/B Testing and Optimization: Experienced in using Neuromarketing principles to design and execute A/B tests, optimizing marketing campaigns, websites, and user experiences
  • Ethical considerations: Demonstrated leadership, understanding and commitment to ethical practices in Neuromarketing research, including informed consent, data privacy, and responsible use of neuroscientific methods

eCommerce Skills

  • Responsible for driving sales, conversion rate, margin, inventory updates and site optimization for over 25+ websites
  • Monitor and analyze site performance to improve user experience (UX) and conversion
  • Relaunched and completely re-branded over 10+ ecommerce websites, many from scratch
  • Developed and executes site development roadmap, conversion optimization through A/B testing and technical deployments in alignment with the overall company strategy
  • Launched several Amazon & other Marketplaces and developed this channel for many brands
  • Lead evolution of Customer Service strategy and execution including fulfillment, packaging, all the way to the end customer
  • Expert in digital analytics like Google Analytics , Adobe Analytics to monitor traffic to the website, page views and analyze results
  • Collecting and analyzing data to drive revenue online in specific geographic regions
  • Working alongside President & CEO on maximizing P&L opportunities
  • Build, track and maintain all operations KPIs for marketing and digital
  • Present monthly reporting on site metrics, product reviews and campaign performance to key executives including the CEO, President & CFO

Social Media Skills

  • Social Media Strategy & Team Alignment
  • Social Media Graphic Design & Photography
  • Videography/Reels/TikTok Paid ads
  • Social Media Copywriting using Neuromarketing Approach
  • Social Media Ad Management and Optimization (IG/TikTok/FB)
  • Digital Media Buying and Planning
  • Influencer Management and negotiations
  • Reporting and Social Listening
  • Social Media Monitoring

Digital Marketing Skills

  • Responsible for online promotional marketing calendars and eCommerce sales
  • Create and develop world-class customer Loyalty Programs
  • Responsible for website creative, content, and promotions
  • Oversee social media strategy, content, campaigns, and advertising to ensure positive ROI
  • Oversee SEM, retargeting and affiliate marketing programs
  • Deep understanding and management of website compliance & web accessibility standards
  • Develop and implement all email marketing programs and manage growth and maintenance of consumer database; continually optimize email campaigns
  • AI (Advanced skills in AI prompt writing, AI chrome extensions, Jasper AI, ChatGPT, MarketMuse, FlowGPT, OpenAI & many more)

Offline Marketing Skills

  • Proficient in developing and executing print advertising campaigns, including creating impactful visuals, billboards, writing persuasive copy, and selecting appropriate media channels
  • Strong re-branding skills such as developing new logo designs, creation of brand guidelines and brand photoshoots
  • Skilled in planning, designing, and implementing targeted direct mail campaigns to reach specific audiences and drive customer engagement
  • Oversight of corporate events, trade shows, conferences, and promotional activities to generate brand awareness and foster customer relationships
  • Collaborate with influencers and brand ambassadors for in-person events and brand pop-ups
  • Experienced in identifying and managing sponsorship opportunities to increase brand visibility and engagement with target audiences through partnerships with relevant influencers, organizations, and events
  • Knowledgeable in planning and executing successful trade show participation, including booth design, lead generation strategies, and post-event follow-ups
  • Expert in leveraging media relations and communication strategies to enhance brand reputation, secure media coverage like Good Morning America segments
  • Community Engagement (e.g., Online Groups/creation of in person Meet-Up Groups)
  • Out-of-the-box strategic thinking such as creation and successful delivery of an Air Blimp Campaign.

Leadership Skills

  • Skilled in inspiring, motivating, and guiding teams to achieve exceptional results. Strong ability to foster collaboration, delegate tasks, and provide constructive feedback
  • Proven track record of making sound decisions based on thorough analysis, critical thinking, and consideration of potential risks and opportunities
  • Experienced in leading organizational change initiatives, including implementing new processes, technologies, or strategies
  • Exceptional verbal and written communication skills to effectively convey ideas, influence stakeholders, and build strong relationships at all levels of the organization
  • Deep understanding and managing emotions, both in oneself and others. Skilled in fostering a positive and inclusive work environment
  • Proven ability to navigate and resolve conflicts, promoting open dialogue, and facilitating win-win solutions.
  • Experienced in attracting, developing, and retaining top talent. Skilled in building high-performing teams and fostering a culture of continuous learning
  • Track record of delivering tangible and measurable results, meeting or exceeding targets, and driving organizational success
  • Strategic ability to build and maintain strong relationships with key stakeholders
  • Strong commitment to ethical practices and upholding integrity, ensuring decisions and actions align with organizational values and standards